Monday, November 3, 2008

Starting Your Consultancy: What you need to do now …

Thank you for your interest in[http://www.startaconsultancy.com/]
www.startaconsultancy.com . No, this is not a selling pitch for my
business. It doesn’t matter if you purchase products and services from my
site or not. Of course, it would be great if you did, but what matters is
that you get started with your specialist knowledge business or
consultancy.

Now, even if you already have a job, ask yourself how safe it is? Even if
it is really safe, would you always like to be dependent on it? And, even
if the answer to this is ‘yes’, wouldn’t you like to improve your
career prospects, earn a lot more money, get known, build your profile, add
another income stream and build a better pension - which continues to grow?

If you have specialist knowledge then the time to start
[http://www.startaconsultancy.com] building your own consultancy with it is
now. It’s only a matter of time before someone else does it and you miss
out on the niche that should have been yours! Like I said, this is not a
pitch for my business but if you need to know how to do it all go my site
and download the e-guide (if you haven’t already) and get the info you
need to get started – before you get left behind and overtaken by those
who do take the step. Those who succeed are those who take action the
others (the procrastinators) stand and watch, and wonder ‘if only…’!
Look, I’m determined to get you started on this so, if you do nothing
else, go to [http://www.adwords.google.com/] www.adwords.google.com and
learn how to use the Keyword Tool. This will help you start to build your
profile and reputation online. In fact this is arguably more important than
having a website! It will provide you with the foundation to your business,
your consultancy profile, and will drive people to contact you. If you
don’t understand how it fits in with your knowledge business email me
personally and I’ll tell you – [mailto:Michael@startaconsultancy.com]
Michael@startaconsultancy.com When you’ve discovered keywords related to
your area make a note of them. You’ll need these to start your marketing
campaign.

After that, find a decent web designer. Make sure they know about how to
put an ‘opt-in’ section in your site and how to collect the names of
people who will enter their details. Make sure they understand that this is
going to be a selling site not a piece of art with lots of pictures,
colours, flash, bells and whistles. You’ll know by asking them what the
difference is. If they know then hire, if they don’t then fire!
When you’ve launched your site and submitted to the engines write some
great content articles. Okay, I could go on and on. If you like … when
you’ve done this drop me an email and I will tell you what to do next –
for free!

Michael offers specialist Consultancy Skills Workshops, Individual
Coaching, Teleseminars, Public Masterclasses, and is a specialist in Online
Marketing for knowledge specialists and consultants. Contact:
[mailto:Michael@startaconsultancy.com] Michael@startaconsultancy.com
See [http://www.startaconsultancy.com/] www.startaconsultancy.com

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