Marketing Your Consultancy Offline

Few consultancies or knowledge businesses market exclusively either online or offline. So it is critical to be aware of the techniques of both. This article is primarily about marketing offline but in reality the two work hand in hand. I've said elsewhere that a niche is a group of people looking to solve a problem that they can’t find a resolution to. A niche is not a product! So the first thing to do is find that niche – a group of people with a problem.

Then, try to find out what problems they are trying to solve. Once you’ve done this you are ready to start marketing on and offline. Let’s think about the latter. So your first question is ‘who exactly are you selling to’? Who are your potential clients? Who populates your niche? Will you be marketing your products and services to large corporations? Or will you offer a speciality that would only be of interest to smaller businesses or individuals? Perhaps your services will be sought after by non-profit organizations. Maybe they are certain individuals with a particular health need or hobby – who are these? Where do they congregate? How can you reach them? Before you go forward from here, make sure you spend time getting answers to these questions. Get the rest of this article here -

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