How to do a teleseminar

Look out for the teleseminars starting in January 09 on Essential Profit Rules and Build Your Knowledge Business. I am enjoying planning them and putting them all together. There is going to be a ton of information in these so watch out ...

Article marketing

Did you know that when somebody comes to your website, you only have a very short period of time to impress them . It is estimated that when a person comes to your website you have around 30 seconds to persuade them to do something with the information you provide. Some studies say this is only 7 seconds.


Now if you think of all the work that goes into the development of a website, that’s a lot of work for just 30 seconds (or even 7 seconds) of attention.


Try writing articles. One reason why article marketing is a powerful marketing technique is that when someone reads the article you have produced, you have their attention for much longer than you do for a webpage - about 3-5 minutes. With an article that takes around 5 minutes to read, you can have about 10 times the amount of time to impress than you would normally have with a website. Get the rest of the article here: www.startaconsultancy.com

Thinking outside the books: for academics, teachers and researchers

If you’ve never considered selling your knowledge online - now is the time. Or if you have tried and failed why not try again? We all know that lecturers and researchers desire and are under pressure to appeal to wider audiences and bring in extra money either for their university, college or for their own personal incomes. This desire and pressure will probably increase in the context of the current economic difficulties that lie ahead and as we contemplate job and financial security.In such times, it is my view that the ability to market and sell information and knowledge (academic and other kinds) is going to become increasingly important for academics and knowledge specialists. But the opportunities for them to do this, to improve their professional profiles and personal incomes, are better than they have ever been.


As a former academic, but now running my own businesses I am very familiar with the difficulties of developing a knowledge specialist/consultancy type profile alongside, or instead of, a pure academic one. But the good news is that there is now so much more that academics can do to achieve this – especially online. Individual knowledge professionals in almost any subject can now access a potential global ‘market’ for their ideas, research, knowledge and skills. My invitation and challenge, is that academics and other knowledge professionals (not to mention educational institutions themselves) should to be looking more at these opportunities and using them more effectively. There are lots of reasons why:
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www.startaconsultancy.com