Do ebooks really sell?

The idea of an e-book or e-guide is that it is short and quick to both access and read. Unlike a full 200 page book it does not encourage too much thinking and reflecting but action. This is precisely the reason given by hundreds of customers who buy ebooks.

Essentially, what most of them said was that if they wanted to sit down for a couple of weeks reading and reflecting on consultancy then they would buy a full 200 ++ page book and wait a week or so for it to be delivered or until they have time to go to the bookshop.

My ‘How to Start a Consultancy’ E-Guide at was originally a 310 page book? When I asked for feedback from those who bought it they said it was too long and they would pay more for something short and easy to read that they could get immediately. So I shortened it for them to around 70 pages, but I kept the price the same. This gives all the essential information while saving time reading, thinking and reflecting. I took out all the footnotes and nearly all the references. Then I added action steps, so they could go through the book in a couple of days and take action on it.

So are you a reader/reflector or a real action taker?

This is a tip for when you write your own ebook or eguide that you can sell online to your customers (if you haven’t done so already!) Make your information short and easy to read and ask people to tell you why they liked it or didn’t want it – it will really help your business to grow.