Thinking outside the books: for academics, teachers and researchers

If you’ve never considered selling your knowledge online - now is the time. Or if you have tried and failed why not try again? We all know that lecturers and researchers desire and are under pressure to appeal to wider audiences and bring in extra money either for their university, college or for their own personal incomes. This desire and pressure will probably increase in the context of the current economic difficulties that lie ahead and as we contemplate job and financial security.In such times, it is my view that the ability to market and sell information and knowledge (academic and other kinds) is going to become increasingly important for academics and knowledge specialists. But the opportunities for them to do this, to improve their professional profiles and personal incomes, are better than they have ever been.


As a former academic, but now running my own businesses I am very familiar with the difficulties of developing a knowledge specialist/consultancy type profile alongside, or instead of, a pure academic one. But the good news is that there is now so much more that academics can do to achieve this – especially online. Individual knowledge professionals in almost any subject can now access a potential global ‘market’ for their ideas, research, knowledge and skills. My invitation and challenge, is that academics and other knowledge professionals (not to mention educational institutions themselves) should to be looking more at these opportunities and using them more effectively. There are lots of reasons why:
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